One place to decide what to create, what to test, and what to scale — using real performance data.
Creatives can come from anywhere — your team, agencies, or AI tools.
It connects everything and turns performance into clear next steps.
This system connects strategy, creatives, and performance — bringing structure to how ads are planned, tested, and scaled.
We define your business context
Define the business context — channel, objective, audience, and spend. The system uses this to recommend what to create and test.
Primary Angle:
• Before/After Transformation
Message: "Tired of your outdated kitchen? See what's possible in 6 weeks."
Secondary Angles:
• ROI & Home Value
• Lifestyle Upgrade
Why this matters:
• Current spend should prioritize Before/After Transformation messaging
• Other angles should be tested at lower budget
Recommended Formats:
The system recommends creative directions and formats — so you know what to create and prioritize.
"Tired of your outdated kitchen? See what's possible in 6 weeks."
Secondary angle (test at 30% budget)
Secondary angle (test at 30% budget)
Creative planning happens at the idea level — before production, before spend.
Your team, freelancers, external tools — doesn't matter
Upload file
(image or video)
Paste creative URL
(from any source)
Auto-filled classification:
Bring creatives from anywhere — your team, agencies, freelancers, or AI tools. The system connects creation and performance.
What to scale, what to pause, where to reallocate spend
Spend: £2,100 • Leads: 50
✓ Scale budget 50% + create 3 new project variations
Spend: £1,900 • Leads: 20
✗ Pause. Cost per lead too high. Re-test with price point focus.
Performance data becomes clear actions — every week, you know what's working and what to do next.
Increase budget 50% on Before/After transformation angle
Pause Lifestyle angle (cost per lead too high)
Test 3 new projects at different price points (£15k, £25k, £40k)
Budget Shift
+£800
to winners
Paused
£1,900
reallocated
New Tests
3
this week
Clear decisions: what to scale, what to pause, and what to create next. Budget follows performance, not guesswork.
This system connects strategy, execution, and performance.
We get paid when your results improve.
No setup fees. Performance-based pilots available.